Valuation Trends: Pontiac

Having been in the collector vehicle and specialty insurance space for more than 40 years, we know this for sure: values are always changing. That’s exactly why it's so important to place vehicles on a Guaranteed Value® policy with a partner that regularly monitors changes in value and helps communicate that to agents and customers. At Hagerty, we have a whole team dedicated to Automotive Intelligence, including valuation, pricing and market trends. In fact, they helped us gather the information for this whole Cars You Should Know campaign.

Below are some fun facts, trivia and data about valuation trends for this month’s highlighted models.

GTO

• In general, GTOs are on the rise: According to the Hagerty Price Guide, all GTOs (condition 3, good value) in the guide have appreciated 14% from $56,396 to $64,551 in the past five years.
• Later gens get a minute in the spotlight: The last-generation 2004-2006 GTO is up 6.8% since 2020 to an average condition 3 value of $18,800.

Firebird Trans Am

• Hottest of Firebirds: The most valuable Firebirds are the 1969 Firebird Trans Am convertibles, of which eight were built and have a condition 1 value of $1.4 million.
• The Smokey effect: The value of Smokey and the Bandit 2nd-generation 1970-1981 Firebirds is up 21.5% since 2020 to $23,900.

Grand Prix

• Sharp rise in value on average: The Grand Prix’s average condition 3 value is up 55% over the past five years to $22,560.
• The Grandest of Grands: The most valuable Grand Prix is the drag-racing oriented 1962 Pontiac Grand Prix Super Duty, which has a condition 1 value of $267,000.

Want to learn more about valuation trends? Explore our valuation tool, read the latest from Hagerty Insider and reach out to us via email anytime. We’re always here to help—or just talk cars.

Want more Cars You Should Know content?

Pontiac Cars You Should Know

Quoting trends for select Pontiac models